Addis Ababa May19/2017 A multimedia campaign that aims at increasing the knowledge, attitude, and utilization of family planning service among the society was launched yesterday by Korea International Cooperation Agency (KOICA) in 3 regional states.
The multimedia campaign dubbed Small, Happy and Prosperous family in Ethiopia (SHaPE) will cover Amhara, Oromia and Somali regional states.
During the launching of the project, KOICA Country Director Doh Young Ah said “I hope today’s launching will be a basis for community mobilization, and for change in the use of family planning in the three regional states”.
The multimedia campaign will include series of entertaining and informative radio dramas, short radio and television messages, spots and billboards in 3 languages of the stated regional states which will be broadcasted up to the end of December, 2017, she added.
The Country Director affirmed KOICA’s commitment to enhance grant and aid to the health sector so that the main target of the SDGSs can be successfully achieved by Ethiopia, which is one of Korea’s main development partners in Africa.
An Advisor at the Ministry of Health, Girma Ashenafi, said on the occasion that the project is prioritized based on studies in the regional states, particularly to enhance the number of family planning beneficiaries, increase male participation and create awareness on harmful practices.
The program will mainly target to improve the awareness of the society by using print and electronic media outlets in the 3 regional states, he added.
Initiator and financer of the project, Korea International Cooperation Agency (KOICA) was established in April 1991 to maximize the effectiveness of Korea’s grant aid programs for developing countries by implementing the government’s grant aid and technical cooperation programs.