Addis Ababa May 13/2017 The United Nations Programme on HIV/AIDS (UNAIDS) and the Chinese Media Group, Star Times, have agreed to raise awareness about HIV/AIDS in Africa by carrying out television content.
The parties signed a Memorandum of Understanding with the view to fighting HIV/AIDS through pertinent television content across the continent yesterday.
The MoU was signed by Star Times Group President, Pang Xinxing and United Nations Under-Secretary General and UNAIDS Executive Director Michel Sidibe, who is in Beijing to take part in the Belt and Road Initiative Forum.
The agreement will enable UNAIDS to hoist responsiveness and constructive reorientation to Africans through Star Times television content broadcasting.
The United Nations Programme on HIV/AIDS (UNAIDS) is working to attain “Zero-AIDS by 2030” goal and opted media for its campaign in the fight against HIV.
UNAIDS Executive Director Sidibe said though new infection and mortality are significantly reduced, HIV/AIDS still continues to be a serious health setback in many Sub-Sahara African countries.
He stated that lack of appropriate understanding, testing, and knowing status remain impediments among most African people.
The Executive Director said Chinese leading digital television broadcaster, Star Times, can play an immense role in awareness raising across Africa through its wider networks.
Star Times President Xinxing on his part said the group is committed to work in partnership with UNAIDS in the fight against HIV/AIDS in Africa.
Pang said that in rural African areas where there is lack of electricity and poor signals, Star Times will use high tech satellite to receive transmission at household level.
Star Times is working to improve access to television and Africa’s digitization so as to make the continent beneficiary from the advent of technology.
The media group has already started working with UNAIDS by broadcasting videos on its platforms last year and is operating in West African countries plagued by Ebola virus since 2014.